Gelato is the world’s most cost-efficient and environmentally-friendly printer for global companies that want to print locally around the world.
We all like to believe that in today’s digital world we don’t need to print in large volumes, but the truth is very different. It’s standard practice for global organizations to print tens of thousands of brochures and ship them around the world from a central depot.
Gelato aims to disrupt this model by providing customers with a portal through which they can manage these print jobs centrally, but print and distribute locally. We don’t do any printing ourselves – we’re a facilitator – but at the same time we’re already saving our customers millions in efficiencies and making a major contribution to their own need to reduce overall carbon footprint.
We believe that "collaborative consumption" can be the positive consequence of a "sharing economy". We believe in sharing fixed assets – in our case sharing of print machines. And in allowing excess capacity to be intelligently allocated.
Sharing permits owners of fixed assets to monetize the underutilized assets. It offers environmentally friendly local delivery.
We consider ourselves to be a tech company rather than a print company. By applying the right technology, people no smarter than you and I can still solve hard problems. Establishing an intelligent allocation of print files across our planet – that is a hard problem. This has the potential to improve things for you and me.
We saw a need for a different kind of solution. We knew it would take a different kind of company to build it.
