- Company portfolio analysis (strength & weaknesses, P&L) - Innovation strategy development - Market analysis of potential areas/categories (competitive situation, potential growth, portfolio extension, investments and breakeven point) - Suppliers search and selection - Tactical preparation of launches (baby cosmetics, self-diagnostics): 1. Preparation of contracts and agreements 2. Negotiation of terms and conditions 3. P&L calculation 4. USP and marketing strategy developemnt 5. Development of activation campaigns including key communication messages and channels, media including digital marketing 6. Trainings for sales team regarding products and key benefits 7. Negotiation with distributors and key chains together with sales director

• Product strategy development • 360 Degree activation programs development and implementation o Category analysis and trends evaluation (import database, consumer qual and quant researches) o Communication and media campaign (key message, key visuals development and testing, advertising campaign) o Channel development programs (vet, pet shops), trade marketing) o Sales force effectiveness – visits, tasks, key messages, working with objections o Procurement o Compliance policy development o Budgeting

Leading Baby Food category ensuring sustainable profitable business growth: 1. Business and brand planning 2. Portfolio strategy development for Baby Food category -NPD - Brand architecture 3. Communication and media strategy development 4. Promo and Advertising strategy development 5. Team management 6. Trade marketing 7. Budgeting

1. Strategic brand development: - Brand repositioning - Portfolio extension & optimization - Brand Plan development 2. Market analysis - Retail Audit (AC Nielsen) - Consumer Trends (Baby Index, IHVs, qualitative & quantitative consumer research) - Sales data 3. Support development & implementation - Media strategy (on & offline) - print, digital - Promo & Events - Medical detailing - Trade marketing 4. Competitive environment review (media, communication, positioning, price, product) 5. Budgeting, P&L

Marketing & communication strategy development and implementation Competitive environment review, Market analysis (MMRB, Gain&Loss, Band tracking, TA analysis) 360 Activation programme development and implementaion (Creative concepts testing (quant&qual), TVC adaptation, Sampling programme implementation) Media & advertising strategy development and implementation ABC analysis, Portfolio development Budget planning&controlling, P&L

Snack category management, new product launch, brand startegy development and implementation, market trend and share analisys, competitive environment review, naming. AC Nielsen Retail Audit analisys; research conduct (qualitative and quantitative) with Ipsos, Cynovate, Magram; experience in focus groups moderating. P&L, budgeting, planning, pricing policy. Adverisiting strategu development and implementation, media planning, TVC shooting experience. Promo actions (national and regional), TM activities coordination and implementation, motivation programmes.

1. Marketing activities (new product launch, competitive environment investigation, pricing policy, channels oriented activities developmentmarketing budget planning and conrolling, sales forcast and review) 2. Trade marketing activities coordination (promo materials development, development and implementation of promo activities, promo results evaluation, prizes distribution control) 3. Administarative support (contract and payment support, POSM availability suport, development and implementation of presentations, strong cooperation with sales department and provision of all necessary stuff).