* Responsible for marketing planning, budgeting and execution * Positioning and promote the web project brand and its services * Develop a communications program and implement it for all channels * Digital marketing activity planning & daily management (SMM, SEO, GoogleAdwords, Yandex Direct, VK, Facebook advertising, lead generation) * Marketing analytics (Google Analytics, Яндекс-Метрика) and advertising optimization on CPL basis * Email marketing * Web-development ideas from the point of marketing goals & KPI's * Monitor the competitive landscape, market and customer needs, and new technology development * PR activity coordination ("speaking head", regular comments, radio)

* Financial modeling of the project * Business process development * Strategic analysis of the market for microloans and credit cards

(Provides small, short-term, unsecured loans with a fixed charge and weekly home collection by agent) * Plan and implement marketing activities in order to meet company/clients targets for sales growth and profitability * Design, implement, and facilitate annual marketing plan * Plan and administer marketing operations budget * Select and manage external agencies and other suppliers * Creative concepts, design and production of matirials (print, outdoore, direct mail) * Website production (idea, site structure, draft prototype, texts), development coordination * BTL activity * Digital marketing (SEO, Google Addwords, Yandex Direct, lead generation) * Conduct market and product/service analysis including competitor’s review * Cost of customer reduced 4 times a year, number of applications increased 6 times

* Organized strategic planning : cooperated with other departments and functional directors; organized teamwork, meetings and brainstorming; made presentations; gathered feedback * Supply Marketing Director, CEO and Board of directors with the relevant information about the market, opponents activity and company progress * Maintain relationship with marketing agencies: set goals; plan activities; negotiate and make contracts. * Develop methodology of sales forecasting * Formulate relevant research tasks for marketing agencies (more than 10 research projects) * Interpret and synthesize marketing research results and present them to decision makers * Co-ordinate marketing intelligence activities and the gathering and analysis of relevant information * Manage research budget

* Organized and performed economic risk audit at affiliated companies

* Department job organization and planning * Organized marketing research for tactical and strategic decision-making * Increased the effectiveness of advertising campaigns, cut advertising costs * Planned and organized promotional campaigns: prevented a deep seasonal recession * Developed performance standards for sales staff (presentation formats, FAQ – answers, etc.) * Organized and participated in business intelligence activity (mystery shopping, sample study) * Constant price monitoring * Made pricing and sales campaign recommendations оn the basis of marketing information * Coordinated dealer advertising and PR activities; organized timed inter-regional dealer advertising campaigns * Managed marketing budget