- Led the development of the RPL’s 2022–2026 strategy. - Managed marketing and media units, including digital. - Initiated and executed the league’s repositioning strategy: from the host of a championship to sports & entertainment entity (matchday format, new products, content strategy). - Coordinated partnership marketing: increased marketing activation budget to ₽1B+ per season, created co-branded projects such as Winline Winter Cup RPL, Annual RPL Heroes Award, Trophy Tour. - Founded and directed the annual international friendly football tournament The RPL Winter Cup in Abu Dhabi (UAE), including organizing the business program with participation of a La Liga representative and the top management of Al-Nassr Football Club (Saudi Arabia). - Oversaw transformation of RPL’s digital resources into a media ecosystem. Launched niche products to expand youth audiences (animated logo, sticker packs, animated football highlights – first in Europe with Yandex). - Attracted new partner (Baltika Brewery) and strengthened existing partnerships with Winline, NSPK (MIR payment system), Match TV Holding. - Cooperated with Ministry of Digital Development on FAN ID implementation and loyalty program for fans. - Built a corporate performance evaluation system; coordinated KPI model for RPL clubs with ₽550M budget distribution.

Functions: Developing, maintaining and executing an ongoing strategic communications plan Transformation and further development a communications function Responsible for: corporate and sport communications (key journalists), digital, club's authorities (shareholders, CEO) communications Spokesman for the Club Interaction with key journalists and bloggers International communications and deals announcing (FC Chelsea, FC Ajax, FC Fiorentina) Managing the budget over $ 5 millions and staff 15 employees Temporary acted as a Commercial Director: increasing the loyalty of partners, tickets sales, match day performance Leading the GR project (legalizing beer sales at the arenas) Internal Communications: Code of Ethics, Intranet Achievements: Successfully influenced the informational field reducing negative effect to zero Gained a leading position among Russian football clubs in terms of ER in every social network TIK-TOK account was permanently in world sport's TOP-10 Income increase due to resigning sponsorship deals and selling TV rights (friendship games) Influence on squad sport results (Lokomotiv case)

Communication strategy as a first multiservice digital bank Control for communication strategy implementation both digital and offline in bank’s branches (corporate and private, Sfera - bank for small business) Chairman’s publicity (comments of demand, personal blogs: Forbes, VC, events) Media support of partnership integrated projects (Perekrestok, Gazpromneft instalment programs) PR support of Visa Everywhere Initiative Contest partnership HR brand development Management of C-Suit strategic sessions Leading the process of creation corporate identity and values

Achievements: Building communication function and relations with media from zero-base The growth of Eriell’s brand awareness resulted in position #1 in Russian drilling contractors ranking (2016) Annual increase of media coverage of 15-20 % Most active press-office #2 according to CDR industry analysis Proven coverage in Reuters, Vedomosti, Kommersant, RBC, Trade Arabia Functions: Strategic Communications - Developing an external communication strategy - Control for communication strategy implementation in business units and distant function management (RF&CIS, International projects) - Annual Reputation Analysis - Cooperation with both origin and global leading PR and Communication agencies - Coordination of the relations with government institutions & public business organizations Brand & Digital Communications - Rebranding campaign lead (executed in 2011) - Digital communications: Wiki, Linkedin, HH corporate accounts and corporate Web-site - Competitor analysis to ensure a regular review of their brand communication activities Media Relations: - Spokesperson for Eriell Group - Proactively build and maintain relationships with key business and industry media - New projects media support (RF, Middle East and Latin America) - Creating news stories for business media - Develop, manage and execute regional corporate communications and content plan to support corporate strategy (guidelines for local managers, content review, support in choosing effective communication tools) Investor Relations: - Developing an IPO preparation plan - IPO preparation team leader (according to the public company standards) - Managing regular communication link with Investment banks and analytics CSR: - Leading KHL Sponsorship Project (sponsorship package development, CEO communications, TV spot development coordination role) GR: local and regional authorities, Ministry of Natural Resources, State Duma (Russia); Ministry of Oil and Gas (Uzbekistan) Budget management Creating PR-Team KPI’s. Internal communication development Media training program for Top-team Inventing Crisis Communications Protocol Corporate Governance enhancement

Functions: Media relations (strong relations with journalists and editors in political, business, lifestyle and new media) PR-support of legislative deputies activity on federal and regional levels Arrangement and presiding over press-meetings Working coordination of deputies personal press-officers Media and personal image consultancy Cooperation with State Duma Committees (Budget & Taxes, Legal, etc.), discussion clubs of “United Russia” political party, Presidential Executive Office (Department of Internal Politics, Press-Office), Ministry of Economic Development Coordination of the relations with public business organizations Content approving of er-duma.ru Personal Press assistance to the Speakers First Deputy Achievements: Successful media coverage of deep submergence vehicles: Mir-1, Mir-2 expedition to the bottom of Baikal Lake Successful influence on different media editorial policy Achievement of high deputies quotability: more than 70 references within one newsbreak a day Successful publicity of the deputies (permanently included in Top 20 of most famous State Duma members) Promoting the leading role for the deputy in one of the discussion clubs of “United Russia”

Functions: Informational support of Chairman’s activity Media relations on federal and regional levels Speechwriting Preparation of the official comments on behalf of the Chairman Coordination with Presidential Executive office, regional authorities Achievements: Visited more then 20 regions of RF during election campaign of «United Russia» Strong relations with media

Functions: PR-strategy development and implementation Arrangement and presiding over press-meetings Organizing of CEO interviews and comments Relations with the locals within the loyalty program Management of socially oriented PR-projects Crisis communications Achievements: Projects carried out: 10th anniversary of the Company, “Tower-2000” business centre launch, Official visits of Major of London and Royal Family of Sweden to the building site of “Moscow-City”

Functions: Organization and media support of pr-events Text writing Managing the projects (WWF, Philip Morris, Sheremetyevo international airport ) State Duma election campaign 1999