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Female, 34 years, born on 19 February 1992
Moscow, willing to relocate, prepared for business trips
B2B Marketing Specialist
Specializations:
- Marketing and advertising department manager
Employment type: full time
Work experience 8 years
June 2020 — July 2020
2 months
Digital Agency 'Digital Strategy'
Media, Marketing, Advertising, PR, Design, Production... Show more
Internship
In the framework of the internaship in the agency 'Digital Strategy' I gained profound experience in:
- SEO
- Project management
- Contextual advertaising (Yandex, Google)
January 2013 — September 2019
6 years 9 months
Moscow, oracle.com/ru
IT, System Integration, Internet... Show more
Marketing manager
Results:
• Provided +211% YoY growth of Marketing Pipeline in 2018;
• Achieved 55% growth of Marketing influence in 2019 (vs 25% target);
• Organized the most efficient conference across EMEA Roadshow in 2019 – Modern Business Forum in Moscow. Here are the results: preparation period – two months, 33 speakers, 350 attendees (vs 250 atts target), 155% ROI;
• Created the community of Oracle brand advocates with quarterly meet-ups specified by interests – HR-club, Finance club and Oracle Yacht club. The number of constant attendees raised from 30 to 100 people since June 2018 to August 2019.
• Joined the International event team of Oracle OpenWorld conference in Dubai.
Key responsibilities:
• Responsible for product stack of Oracle Business Applications – CX, HR and ERP solutions – Russia and CIS region in EMEA Marketing Team with reporting to the Marketing Director in Warsaw, Poland;
• Drive demand generation for Oracle Business Applications through offline and online campaigns, including events, 3rd party sponsorship events, Account-Based Marketing programs, email marketing, webcasts, and social media;
• Drive execution, measurement and reporting of digital marketing campaigns and social media activities;
• Track and update the pages of corporate site, hubs and local social media pages;
• Manage lead follow up: email-marketing, telemarketing script creation, preparation of relevant materials for the operator, track and report against the approved plan;
• Strategic planning, execution and effective budget realization control of marketing activities both independently and with agency involvement;
• Work collaboratively with international and local subsidiaries to deliver global programs and content that meet regional and local business and marketing objectives;
• Support in acceleration of existing sales opportunities across multiple touch points – by organization of Tier 1 events, creation of product landing pages, providing customer-focused materials, webcasts and videos production;
• Boost brand awareness across key markets, lines of business and industries;
• Constant search for new opportunities to improve demand generation, using social listening, visiting industry events, etc.;
• Execution of 3rd party events in Russia, Kazakhstan, Ukraine, Belarus, Latvia, Lithuania and Estonia;
• Partnership with influencers, industry communities and publishers.
December 2011 — December 2012
1 year 1 month
Russian Embassy in the Republic of Lithuania
Lithuania
Personal Assistant to Ambassador
• Manage travel and logistics details of the Ambassador
• Analyze important data and create reports for the Ambassador’s review
• Prepare event briefing materials
• Coordinate attendance of participants by managing complex schedules
• Act as liaison between departments to facilitate communication at the executive level
• Manage correspondence, sort mail and disseminate mail
• Create and deliver Ambassador's greetings on Public Holidays and Birthdays
• Manage paper filling system and docflow
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
• B2B marketing – 6,5 years of experience at global IT vendor;
• significant experience of building Go-to-Market strategy for marketing, HR and financial solutions;
• excellent skills in execution of customer-focused events – conferences, executive events, seminars, networking, 3rd party events;
• experienced in simultaneous work with local and international teams and providing successful Sales support;
• practical experience in lead generation, Account-Based marketing, digital and SMM;
• wide list of advertising, PR and digital agencies, leaders of industry communities, and business leaders (IT, consulting, manufacturing, retail, telecom, and others);
• excellent skills of verbal and written communication both in English and Russian.
Higher education
2015
Higher education
Economics, Finance and Credit
Languages
Professional development, courses
2011
College at the Ministry of Foreign Affairs
Ministry of Foreign Affairs
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
