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Female, 34 years, born on 19 February 1992

Moscow, willing to relocate, prepared for business trips

B2B Marketing Specialist

Specializations:
  • Marketing and advertising department manager

Employment type: full time

Work experience 8 years

June 2020July 2020
2 months
Digital Agency 'Digital Strategy'

digitalstrategy.ru/

Media, Marketing, Advertising, PR, Design, Production... Show more

Internship
In the framework of the internaship in the agency 'Digital Strategy' I gained profound experience in: - SEO - Project management - Contextual advertaising (Yandex, Google)
January 2013September 2019
6 years 9 months

Moscow, oracle.com/ru

IT, System Integration, Internet... Show more

Marketing manager
Results: • Provided +211% YoY growth of Marketing Pipeline in 2018; • Achieved 55% growth of Marketing influence in 2019 (vs 25% target); • Organized the most efficient conference across EMEA Roadshow in 2019 – Modern Business Forum in Moscow. Here are the results: preparation period – two months, 33 speakers, 350 attendees (vs 250 atts target), 155% ROI; • Created the community of Oracle brand advocates with quarterly meet-ups specified by interests – HR-club, Finance club and Oracle Yacht club. The number of constant attendees raised from 30 to 100 people since June 2018 to August 2019. • Joined the International event team of Oracle OpenWorld conference in Dubai. Key responsibilities: • Responsible for product stack of Oracle Business Applications – CX, HR and ERP solutions – Russia and CIS region in EMEA Marketing Team with reporting to the Marketing Director in Warsaw, Poland; • Drive demand generation for Oracle Business Applications through offline and online campaigns, including events, 3rd party sponsorship events, Account-Based Marketing programs, email marketing, webcasts, and social media; • Drive execution, measurement and reporting of digital marketing campaigns and social media activities; • Track and update the pages of corporate site, hubs and local social media pages; • Manage lead follow up: email-marketing, telemarketing script creation, preparation of relevant materials for the operator, track and report against the approved plan; • Strategic planning, execution and effective budget realization control of marketing activities both independently and with agency involvement; • Work collaboratively with international and local subsidiaries to deliver global programs and content that meet regional and local business and marketing objectives; • Support in acceleration of existing sales opportunities across multiple touch points – by organization of Tier 1 events, creation of product landing pages, providing customer-focused materials, webcasts and videos production; • Boost brand awareness across key markets, lines of business and industries; • Constant search for new opportunities to improve demand generation, using social listening, visiting industry events, etc.; • Execution of 3rd party events in Russia, Kazakhstan, Ukraine, Belarus, Latvia, Lithuania and Estonia; • Partnership with influencers, industry communities and publishers.
December 2011December 2012
1 year 1 month
Russian Embassy in the Republic of Lithuania

Lithuania

Personal Assistant to Ambassador
• Manage travel and logistics details of the Ambassador • Analyze important data and create reports for the Ambassador’s review • Prepare event briefing materials • Coordinate attendance of participants by managing complex schedules • Act as liaison between departments to facilitate communication at the executive level • Manage correspondence, sort mail and disseminate mail • Create and deliver Ambassador's greetings on Public Holidays and Birthdays • Manage paper filling system and docflow

Skills

Skill proficiency levels
Event Management
Corporate Events Organization
Marketing Communication
Public Speaking
B2B Marketing
Sponsorship
SMM
Digital Marketing
Budgeting
Business English
Project management
E-Mail Marketing
Marketing Events
Organization Skills
Analytical skills
Customer Service
Literary Editing
Time management
Marketing Strategy Development
Brand Management

Driving experience

Own car

Driver's license category B

About me

• B2B marketing – 6,5 years of experience at global IT vendor; • significant experience of building Go-to-Market strategy for marketing, HR and financial solutions; • excellent skills in execution of customer-focused events – conferences, executive events, seminars, networking, 3rd party events; • experienced in simultaneous work with local and international teams and providing successful Sales support; • practical experience in lead generation, Account-Based marketing, digital and SMM; • wide list of advertising, PR and digital agencies, leaders of industry communities, and business leaders (IT, consulting, manufacturing, retail, telecom, and others); • excellent skills of verbal and written communication both in English and Russian.

Higher education

2015
Higher education

Languages

Russian — Native

English — B2 — Upper Intermediate

Professional development, courses

2011
College at the Ministry of Foreign Affairs
Ministry of Foreign Affairs

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter